Award-nominated podcaster, creative copywriter, strategist, journalist & editor.
The brand stuff.
I’ve researched strategy, written words and given personalities to brands including; Bras N Things, BMW, LipDr, Daily Blooms, After Eight, Seafolly, Sheike, Tuchuzy Health, One Mile, Strong, Briogeo, Bar Bambi, Modibodi, Lovewell, Swinburne University of Technology & Willow + Blake. My skills include brand strategy, tone of voice development, copywriting, editing, podcasting, content strategy and campaigns. My latest? Creating and producing Queensland Health’s new podcast, It Can’t Hurt To Ask.
The write stuff.
With a background in journalism, I specialise in writing and editing engaging, entertaining and informative lifestyle content, both editorial and commercial. My work has been published in The Age, Sydney Morning Herald, news.com.au, Mamamia, The Australian, The Telegraph (UK), The Standard, Broadsheet, Adore Beauty, Beauticate and more. I’m also the founder and host of (twice) award-nominated beauty podcast, Beauty Island.
“From fast cars to slow fashion, I’ve produced copy and strategy for brands across (nearly) every industry.”
— Me, just then, in your head.
I’ve worked on…
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Tone Of Voice Redevelopment, Brand Personality, Voice Guidelines, EDM Copy (retainer), Homepage Copy (retainer), Social Copy, Campaign Copy, In-store Signage, Print Collateral, Corporate Training Booklets
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Campaign Content Lead, Website Copy, Tone Of Voice Redevelopment & Implementation, Print Publications (Brochures, Study Guides, Flyers), Signage Copy, Social Media Copy, Digital Marketing Copy
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Brand Strategy, Tone Of Voice Development, Tagline, Creative Concept, Website Copy, Packaging Copy, Product Descriptions
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Creative Concept, Brand Personality, Packaging Copy, Website Copy
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Creative Concept, Brand Personality, Website Copy, Menu & Coaster Copy, Launch Social Captions
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Campaign Copy, EDM Copy, Social Copy, Internal Comms Copy
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Content Strategy, Tone of Voice Development, Website Copy, Social Copy, Social Strategy, EDM Copy, Blog Content, Editing, Pitch Deck Copy, Press Release Writing, Collection Copy
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As a journalist and editor, I have almost 10 years of bylines across a number of publications.
Previous roles include:
Lifestyle Content Producer & Acting Beauty Editor - Mamamia
Contributor - The Age, The Sydney Morning Herald, Shameless Media, The Australian, Adore Beauty, Oz Hair and Beauty, Broadsheet, The Trendspotter, Beauticate, The Telegraph (UK), The Standard
Fashion Editor - Onya Magazine
Deputy Beauty Editor - The Australia Times
For some pictures along all these words, here’s my portfolio.
The business stuff
I am a highly-experienced, driven and creative editor, journalist, senior copywriter and strategist who has worked in media and advertising for almost 10 years. My passion is creating interesting, useful and entertaining strategy-led content across digital, social, print, audio, TV and more.
My podcast Beauty Island has been nominated for two awards: Best Arts Podcast (Australian Podcast Awards 2020) and Best New Podcaster (Australian Podcast Awards 2019).