Award-nominated podcaster, creative copywriter, strategist, journalist & editor.


 

The brand stuff.

I’ve researched strategy, written words and given personalities to brands including; Bras N Things, BMW, LipDr, Daily Blooms, After Eight, Seafolly, Sheike, Tuchuzy Health, One Mile, Strong, Briogeo, Bar Bambi, Modibodi, Lovewell, Swinburne University of Technology & Willow + Blake. My skills include brand strategy, tone of voice development, copywriting, editing, podcasting, content strategy and campaigns. My latest? Creating and producing Queensland Health’s new podcast, It Can’t Hurt To Ask.

 

 

The write stuff.

With a background in journalism, I specialise in writing and editing engaging, entertaining and informative lifestyle content, both editorial and commercial. My work has been published in The Age, Sydney Morning Herald, news.com.au, Mamamia, The Australian, The Telegraph (UK), The Standard, Broadsheet, Adore Beauty, Beauticate and more. I’m also the founder and host of (twice) award-nominated beauty podcast, Beauty Island.

“From fast cars to slow fashion, I’ve produced copy and strategy for brands across (nearly) every industry.”

— Me, just then, in your head.

I’ve worked on…

 
 

For some pictures along all these words, here’s my portfolio.


 

The business stuff

I am a highly-experienced, driven and creative editor, journalist, senior copywriter and strategist who has worked in media and advertising for almost 10 years. My passion is creating interesting, useful and entertaining strategy-led content across digital, social, print, audio, TV and more.

My podcast Beauty Island has been nominated for two awards: Best Arts Podcast (Australian Podcast Awards 2020) and Best New Podcaster (Australian Podcast Awards 2019).